5 Best Strategies to Boost Creativity in Your Marketing Campaign
5 Best Strategies to Boost Creativity in Your Marketing Campaign
It’s the reason why the ads you see on TV, the coupons you see in the mail, and the social media posts that you share are so successful. And, it’s also the reason why these ads, coupons, and social media posts are successful in the first place.
Creativity is what makes people fall in love with your brand, and it’s also what helps you stand out from the competition. So, if you want your marketing efforts to be as effective as possible, you need to boost your creativity. And, there are plenty of strategies you can use to do just that.
Goals
First things first – you need to clearly define your goals.
What exactly do you want to achieve with your marketing efforts?
Are you targeting new customers? Are you trying to boost brand awareness? Or, are you looking to improve sales?
You need to be as specific as possible when answering these questions. This will help you determine which types of creativity strategies will work best for you.
For example, if you’re looking to boost brand awareness, you might want to focus on using the most creative and engaging social media posts possible. On the other hand, if you’re looking to boost sales, you might want to focus more on creative ads that get the audience excited about your product.
You can also use this information to help you determine how long you should spend on each type of creative strategy. If you’re looking to boost brand awareness, you might want to spend more time designing and creating engaging social media posts. On the other hand, if you’re looking to boost sales, you might want to spend more time creating ads that get your audience excited about your product.
It’s important to note that creativity doesn’t happen in a vacuum.
No two businesses are the same, and no two marketing strategies are the same either. This means that the strategies you choose to boost your creativity should reflect the type of business you run and the type of products/services you offer. And, don’t forget to also consider the target audience you’re hoping to reach.
Brainstorming
Brainstorming is another great strategy for boosting creativity in your marketing efforts.
It’s a simple concept: Put together a team of creative people and have them come up with as many ideas as possible for your marketing campaigns.
What’s great about brainstorming is that it forces you and your team members to be creative and think outside of the box.
You’re not only going to give your team members an opportunity to be innovative, you’ll also receive a lot of great ideas from them. Some of these may even become a part of your marketing strategy in the future.
Playtesting
Another great strategy for boosting creativity in your marketing campaigns is to playtest your ads/social media posts/etc.
What does this mean? Well, it means running your creative ideas through the ringer and seeing how your audience reacts to them.
For example, you can run a few different ads to see which one gets the most likes, comments, and shares. Or, you can put together a few different social media posts and see which one generates the most likes, comments, and shares. A better and a creative advertisement will not only benefit your particular campaign but will make sure the audience watches your future campaign too.
Set a creative goal
Finally, you need to set a creative goal for your marketing campaigns.
What’s a creative goal, you ask? A creative goal is a specific marketing strategy that you and your team will be focusing on while boosting creativity.
For example, let’s say you want to boost brand awareness through social media posts. A creative goal for this type of campaign might be: “Use the most engaging and creative social media posts possible.”
Now, you need to decide which types of creative strategies you would like to boost. Then, make a plan for how you would like to boost each one.
Get inspired
Remember how I said that creativity happens in a vacuum?
Well, here’s the thing – your creativity is limited by your knowledge.
The more you know about your industry, the more ideas you’re going to have. The more you know about your target audience, the better your marketing campaigns are going to be. The best way to increase your creativity is to educate yourself. You can do this by reading industry blogs. You can also do this by speaking to industry leaders and influencers.
In fact, there’s a lot you can learn by listening to what others have to say. And, when you do, you’re going to be amazed at how much you didn't know before.
Conclusion
The market is competitive, what your non-creative mind is thinking to do has already been done by others. Creativity is not what you learn by reading academic textbooks or attending classes, it's about gaining experience and information with what you do. Remember, your brain doesn't tell you that you are creative, your work and ideas say. So, be creative, work on you ideas, present them, be motivated, work hard and your Marketing campaign will be next level.
